Our team is led by
profound passion
for transformative experience.

Founder, Creative Lead

Danny C Wijaya

Directing creative transformation — with over 15 years of experience working with global brands, Danny is a distinguished creative mind, behind a series of successful brand experience projects.

Directing creative transformation — with over 15 years of experience working with global brands, Danny is a distinguished creative mind, behind a series of successful brand experience projects. He focuses on delivering cutting-edge brand experiences to connect brands with the people that matter to them.

Danny is an award-winning creative director with full-stack expertise in experiential design (digital x spatial). His latest accolades: Event Marketing Awards, Marketing Excellence Awards, Singapore Sports Awards & Best Creative Director — Pico Group Awards.

He has a curious mind with a constant hunger for knowledge throughout his lifelong learning journey — Digital Management from Hyper Island (M.A.), Bandung Institute of Technology (B.Art), Industrial Engineering (B.Sc.), Communication Studies - Nanyang Technological University, Experience Design Course - Central Saint Martins — to name a few.

Digital Lead

Devaprakash Giretheren

Developing digital transformation — Dev utilises his digital 'Swiss-army-knife' of agile methodology, product development, project management, emerging technologies, and reliable support of a robust team of developers.

Devaprakash (Dev) brings over a decade of working experience as a masterful and renowned digital lead. Born in India, raised in Switzerland, he is now based in Singapore with unique business acumen for both regions.

Dev's digital prowess is highly distinguished, with his 'Swiss-army-knife' of agile methodology, product development, project management, emerging technologies, and reliable support of a robust team of developers.

Dev is also a member of the International Project Management Association (IPMA) and is an Agile/Scrum trainer at scrum.org. As a resolute believer in life long learning, his educational accolades are studded with graduate degrees in Digital Management from Hyper Island (M.A.), SAE Institute Zurich (Digital Media), and Business School, Zurich.

Project Lead

Jin Tan

Managing collaborative transformation — For almost a decade, Jin has successfully led, executed and supported large-scale brand experience projects across global brands, notably in financial, pharmaceutical, and digital technology.

For more than 15 years, Jin has built a robust set of communication and organisational skills and developed a balanced style of leadership that commands high performance. Her values include diversity, integrity and mutual respect, inculcated since her earlier career in global energy corporations where she held regional roles in human resources, communications and marketing.

Jin has excellent interpersonal skills and the ability to gain buy-in with key stakeholders and teams across levels. Her expertise, resourcefulness, and tenacity ensure that projects of all scales are delivered and upheld to the highest standards whilst meeting the tightest of deadlines.

For almost a decade, she has successfully led, executed and supported large-scale brand experience projects across global brands, notably in financial, pharmaceutical, and digital technology.

Experiential Lead

Melissa Ho

Facilitating experiential transformation — Through her 10-year career, Melissa specialises in activating experiences through campaigns and events for global major brands across industries.

Facilitating experiential transformation — Through her 10-year career, Melissa specialises in activating experiences through campaigns and events for global major brands across industries.

She takes care of her clients every step of the way, from ideation to development and execution. She is able to leverage on her experience and networks to deliver the projects successfully and earned her the reputation as one of the top client servicing partners in her previous organisations.

As an experienced marketer, she is also passionate about the topic of humanising data by observing the behaviour & data correlation to gather human-centric insights in developing relevant solutions that meet real challenges.

As a people integrator, Melissa brings individuals from diverse backgrounds together and harness the collective strengths of the team to achieve success for the projects.

“It is the long history of humankind that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin

We are growing

Let's collaborate!