Collaborative Hunting,

Then Vs. Now

Looking at Homo sapiens into Homo digitalis — from an evolutionary psychology perspective, a persisting puzzle is how our hunting and gathering ancestors sustained collaborative behaviour in the face of the ever-present forces of self-interest and self-preservation.

In other words, how does natural selection favour actions that benefit others, or one’s group? And what is the relevance of these survival strategies in today’s world?

THEN

Tusk
Tool
Hunter
Landscape

Mammoth Hunting @ ever-changing landscape, EXD Lab 2020

The phrase “Survival of the fittest” was coined by Herbert Spencer, an English philosopher, years before it was commonly associated with Darwinism. However, there is a lot more to evolution by natural selection than just survival of the fittest, which in our current business context, serves to justify the approach of ‘everyone for themselves.’

In the wild, survival is never about every animal for itself. Besides the evolutionary adaptation that leads to species diversity, cooperation is proven to be an incredibly successful survival strategy.

Complex cellular structures evolved from prokaryotic, primitive cells that cooperated, and multicellular organisms are made up of cooperating complex, eukaryotic cells. Superorganisms, such as bee or ant colonies, consist of cooperating individuals fulfilling different tasks within their system.

THEN

Mammoth Hunting @ ever-changing landscape, EXD Lab 2020

The phrase “Survival of the fittest” was coined by Herbert Spencer, an English philosopher, years before it was commonly associated with Darwinism. However, there is a lot more to evolution by natural selection than just survival of the fittest, which in our current business context, serves to justify the approach of ‘everyone for themselves.’

In the wild, survival is never about every animal for itself. Besides the evolutionary adaptation that leads to species diversity, cooperation is proven to be an incredibly successful survival strategy.

Complex cellular structures evolved from prokaryotic, primitive cells that cooperated, and multicellular organisms are made up of cooperating complex, eukaryotic cells. Superorganisms, such as bee or ant colonies, consist of cooperating individuals fulfilling different tasks within their system.

NOW

Now, the mammoth of tasks is hunted down together by a group of digital workers.

— Danny C. Wijaya, 2019

Supported by digital advancement, workforces have evolved into a new breed of digital hunter and gatherer. These individuals are eager to explore further, uncharted territories, relying on their specialisations and networks to fill different niches and needs.

The complexity of work is being broken down into a distributed chain of tasks, shaping the robust stream of the sharing economy. Now, the mammoth of tasks is hunted down together by a group of digital workers.

Based in Singapore as one of the collaborative digital tribes, EXD Lab was built on the idea of harnessing the full potential of collaborative thinking within the ever-changing digital landscape.

Learning from this basic survival strategy of our ancestors in the past, it only makes sense for us as a globalised community to adopt a collaborative mindset for survival, and beyond that, for a thriving digital society.

Being digital is more of a mindset evolution rather than just technological savvy. The massive obsession with data hyper-connectivity within our society shows that it’s time for us to place the idea of connectivity within the most substantial, foundational context — the people.

EXD Lab Pte Ltd © 2020

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